The Tempest. An Imperialist Heaven or Hell Argumentative Essay Example For Students

The Tempest. An Imperialist Heaven or Hell? Argumentative Essay Shakespeare lived and wrote in the Elizabethan age, a time when his society was branching out and making itself known throughout the world by colonizing other cultures. Great Britain was reaching for new heights of power. In the play Shakespeare questions the value of this new concept of British imperialism. The Tempest is called Shakespeares American play, because he calls into question Englands right to colonize other nations, much as American colonists did with America 200 years later. The Tempest was Shakespeares last play. For his entire life he had written plays to please the Queen. For this play it appears he made a controversial statement by challenging the values of his Queen and his country. Evidence of this is abundant in the play. The story rotates around the fact that Prospero, a European noble, had imposed himself on an island, already inhabited. Prospero is depicted as a worthy man, who was usurped from his throne. The reader has automatic sympathy for the character. T his allows him more leeway for wrong doing by creating room for it within the readers mind. Prospero came to the island with his daughter to find it already inhabited by two savages. Upon arrival, Prospero brought his new ideas with him, and began to force them upon these two savages, Sycorax and Caliban. He believed that his new ideas were better, such as slavery opposed to freedom, which he imposed on Caliban. We will write a custom essay on The Tempest. An Imperialist Heaven or Hell? Argumentative specifically for you for only $16.38 $13.9/page Order now Dull thing, I say so; he, that Caliban,Whom now I keep in my service. (Act. I, Sc. II, Ln. 285,6)This view of whose ideas were better is an obvious matter of opinion, one of the biggest drawbacks to transforming old ideas into new. Prospero was the first male that Caliban had seen in his life. As a lower being Caliban worshipped and praised Prospero, as the quote below shows, until Prospero began to mistreat him. I know it by thy trembling: now Prosper works upon thee(Act II, Sc. II, Ln. 81-3)This worship caused Prospero to act as a ruler above him, eventually pushing him to be the tyrant over Caliban, including robbing Caliban of his freedom. Keeping within his worship, Caliban lost his self-confidence and any drive for good deeds. Because Prospero had imposed himself upon Caliban, Calibans life began to decline. Without drive, or freedom for that matter, Caliban turned to a vegetable only working as a slave to Prospero. Again, the act of asserting that your ideas are superior can cause indelible harm to the recipient of that opinion. Throughout these ordeals, Prospero thought that he was helping Caliban, (again opinion) while actually destroying him. But these supposed helpful teachings to Caliban eventually turned on Prospero. Near the end of the play, Caliban finds Stephano and Trinculo on the island. These men appeared to be much like Prospero in dress, and in speech. Because he had been trained by Prospero to worship and follow, he immediately began to worship Stephano and Trinculo. This is what turned against him. By that time, Caliban had developed a deep hatred for Prospero and sought revenge against him. He discussed killing Prospero in his sleep with Stephano and Trinculo, which they agreed to because they would gain control of the island. Prospero escaped death by a hair, in that he had a sprite, Ariel, to spy on the plotting Englishmen. This was an example of his own imperialistic ideas turned against him, leading almost to his death. But these wrongs did not stop at Prospero and Caliban. New ideas were imposed also by Ariel, Prosperos servant sprite. Ariel was a lively spirit that was immortal, and therefor capable of much more than any human. Ariel proposed new ideas to the king, Alonso and all of his men, Gonzalo, Antonio, Sebastian, Adrian and Francisco. These men had perceived themselves as almighty as they paraded around the island in fear of nothing. Ariel enlightened them to their fault and may have even shown them their mistakes. You are three men of sin, whom Destiny,That hath to instrument this lower world. .uf2368895c3aed40902f541007507a073 , .uf2368895c3aed40902f541007507a073 .postImageUrl , .uf2368895c3aed40902f541007507a073 .centered-text-area { min-height: 80px; position: relative; } .uf2368895c3aed40902f541007507a073 , .uf2368895c3aed40902f541007507a073:hover , .uf2368895c3aed40902f541007507a073:visited , .uf2368895c3aed40902f541007507a073:active { border:0!important; } .uf2368895c3aed40902f541007507a073 .clearfix:after { content: ""; display: table; clear: both; } .uf2368895c3aed40902f541007507a073 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf2368895c3aed40902f541007507a073:active , .uf2368895c3aed40902f541007507a073:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf2368895c3aed40902f541007507a073 .centered-text-area { width: 100%; position: relative ; } .uf2368895c3aed40902f541007507a073 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf2368895c3aed40902f541007507a073 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf2368895c3aed40902f541007507a073 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf2368895c3aed40902f541007507a073:hover .ctaButton { background-color: #34495E!important; } .uf2368895c3aed40902f541007507a073 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf2368895c3aed40902f541007507a073 .uf2368895c3aed40902f541007507a073-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf2368895c3aed40902f541007507a073:after { content: ""; display: block; clear: both; } READ: Quantitative Methodology For Quantitative Research EssayYour swords are now too massy for your strengths,And will not be uplifted. that you three From Milan did supplant good Prospero: him and his innocent child (Act

Free Essays on Market Segmentation

INTRODUCTION Je Voudrais will be the pioneers in the market for creating distinctive and indulgent taste experiences by marketing to an untapped segment - the adult soft drink consumers. The Je Voudrais brand will quickly developed a loyal following. Its early success was created by word of mouth and praise. Without the benefit of advertising the story of an incredibly rich and healthy drink spread rapidly. At first, it was only available at gourmet shops but soon distribution expanded. Since then, it has become a global phenomenon. Soft Drink lovers the world over now recognize the unique Je Voudrais logo as synonymous with the ultimate super-premium soft drink. However, for the company to reach where it is today, a sincere marketing effort was undertaken from its early days to understand customers and their needs. Since the beginning, Je Voudrais has kept a keen focus on developing an internal Developing the brand with an attached history of perfection and luxury Using the finest ingredients to deliver product excellence Invested in consumer research to understand tastes and preferences of customers Used selective distribution and did not mass market until the minimum critical mass of opinion leaders were established Did not change their objectives in between Used creativity and innovativeness to support brand identity FOCUS ON CUSTOMER NEEDS Je Voudrais continuously researches its market because this is exactly what got them into the business in the first place. Effective marketing is based on three key elements, the marketing philosophy, market segmentation and consumer behaviour. Je Voudrais has been noted to practise the consumer-driven philosophy whereby they rely on research to discover consumer preferences, desires and needs before produc... Free Essays on Market Segmentation Free Essays on Market Segmentation INTRODUCTION Je Voudrais will be the pioneers in the market for creating distinctive and indulgent taste experiences by marketing to an untapped segment - the adult soft drink consumers. The Je Voudrais brand will quickly developed a loyal following. Its early success was created by word of mouth and praise. Without the benefit of advertising the story of an incredibly rich and healthy drink spread rapidly. At first, it was only available at gourmet shops but soon distribution expanded. Since then, it has become a global phenomenon. Soft Drink lovers the world over now recognize the unique Je Voudrais logo as synonymous with the ultimate super-premium soft drink. However, for the company to reach where it is today, a sincere marketing effort was undertaken from its early days to understand customers and their needs. Since the beginning, Je Voudrais has kept a keen focus on developing an internal Developing the brand with an attached history of perfection and luxury Using the finest ingredients to deliver product excellence Invested in consumer research to understand tastes and preferences of customers Used selective distribution and did not mass market until the minimum critical mass of opinion leaders were established Did not change their objectives in between Used creativity and innovativeness to support brand identity FOCUS ON CUSTOMER NEEDS Je Voudrais continuously researches its market because this is exactly what got them into the business in the first place. Effective marketing is based on three key elements, the marketing philosophy, market segmentation and consumer behaviour. Je Voudrais has been noted to practise the consumer-driven philosophy whereby they rely on research to discover consumer preferences, desires and needs before produc...

TUI AG's Restructuring and Expansion Essay Example | Topics and Well Written Essays - 1250 words

TUI AG's Restructuring and Expansion - Essay Example Product-market diversification refers to the strategy where the company simultaneously seeks to expand both into new products and new markets. New product expansion is manifested through activities such as the opening of the â€Å"World of TUI Travel Mall† in Berlin whereas new market expansion is characterized by the acquisitions and joint ventures done throughout the organizations growth. Vertical integration strategy involves TUI AG seeking to gain control of both inputs and outputs within the tourism industry’s supply chain. TUI does this through owning and operating companies in both the tourism destinations and source markets as well as the distribution channels, hotels and airlines (Sigala, 2008). Horizontal integration refers to when the company combines with competitors operating in the same industry and doing the same things for example in 1998 HTU took a minority stake in First Reiseburo Management GmbH & Co. KG., a competitor in Germany (Sigala, 2008). T UI’s operations enable its business strategies to be successful through a number of ways. Firstly, through operations the company is able to set and control quality levels uniformly across its integrated tourism supply chain. ... 2-What benefits does TUI AG achieve through its integrated tourism supply chain? Are there any disadvantages to this? The three major benefits to TUI AG of having an integrated tourism supply chain are: increased guarantee of product quality, better protection of proprietary technologies and processes, and lower transaction costs. By controlling both its inputs and outputs, TUI AG has a greater ability than a non-integrated tourism company to implement standard quality control systems as well as share best practices across all its products. Further, the organization can integrate operations across its supply chain to create a seamless experience for its customers. With regards to better protection of proprietary technologies and/or processes, TUI could have developed a more effective way of, say, minimizing the time it takes a customer to move from holiday planning to actually going for the holiday. If the company were to use an external service provider it may have to share some of its knowledge to make the experience seamless. On the other hand, by having all service providers within its supply chain, the company can keep the process secret or as a competitive advantage for a much longer period. Lower transaction costs are achieved in two ways. To begin with, TUI could standardize infrastructure and procedures across all its subsidiary companies which would make transactions cheaper and less time consuming across the supply chain. Secondly, by having an integrated supply chain TUI is guaranteed of retaining maximum value from the customers thus the margins set across the value chain are lower. This implies that the subsidiary companies across the value chain face lower costs than those faced by