The importance of tourism in Paris Assignment Example | Topics and Well Written Essays - 2250 words

The importance of tourism in Paris - Assignment Example In the report, the researcher has discussed about the tourism, one the fastest growing activities in the world. There are over the 950 tourists travelled around the world in last year. For this report, the researcher has selected Paris form one of traditional tourist places in the world. In recent modern environment, the world is moving towards fifth generation. The trend of tourism is increasing with the speed of bullet. People want to visit new places to feel the maximum pleasure of their journeys. Tourism is one the fastest growing activities around the world. This activity is playing an important role in the economies of the countries. Tourism is also referred as a major contributor of recent developments in many countries. According to Edgell, tourism acts as a stimulator in the development of infrastructure and attracts the foreign investment in efficient manner. Paris is one of the most famous traditional tourist destinations in Europe. Paris is situated on a river side in nor thern France. It is also one of the metropolitan cities in the world. According to some recent estimates Paris is one of the world’s leading cultural center and contributed in almost all the areas such as education, entertainment and art. According to Courtney Traub, Paris is also considered a world’s most romantic city in the entire world. Paris is popular due to its stunning places like Eiffel Tower, Louvre pyramid, Disney land and other parks and gardens. Significance of Tourism to Paris Tourism acts as a major contributor in the development of Paris. There are some factors that show the significance of tourism to Paris has been mentioned below separately. Economic Growth: Tourism is one of those factors that have made many positive influences in economies of the countries. The report of world travel and tourism council state that tourism has affected the economies of many countries in last decade. The economic factor is also one of those factors which influence the tourism activities in Paris in efficient manner during last few decades. According to the Mak (2004), economy of any destination plays an important role in the decision of potential tourists. For example, tourists are interested to know that what the benefits of visiting any specific destination are. In addition, the cost of goods, availability of resources in any place may convince the tourist to visit any destination. According to some recent survey

International Marketing Plan for Sephora Essay Example | Topics and Well Written Essays - 1000 words

International Marketing Plan for Sephora - Essay Example Among the cosmetics line, the fastest growing segment is color cosmetics (Nail enamels and lipsticks). Lakme, a local brand, Tips & Toes, and Revlon have the lead in this segment. Sephora’s sensitivity to the needs and requirements of their customers is an asset in their penetration in India. Since market penetration levels of international cosmetics brands in India are low, Sephora should sell local brands, such as Lakme, the highest selling local brand, in their retail outlets. They could also partner with local product producers to produce cosmetics with local brands such as what Hindustani Lever did to the Lakme brand, by owning the cosmetics production plant of the Tata Group of Companies. Since Indians slowly consider Western women as their model for beauty Sephora should introduce products that will accomplish this beautification dreams. They should include in their product line skin and teeth whitening products that will make Indian skin and teeth similar to occidental women. In terms of their service, they have to capitalize on the enhancement of Indians’ education and knowledge on cosmetics. Since most of their probable customers belong to the middle class, they should aim to adjust their product packaging and quality to cater this growing market. India’s economy is currently booming at a considerable level. And most of its population is inexperienced in using cosmetics, which make education and training important to them. Other cosmetics giant had already entered India. However, most of them produce heterogeneous products. Amway, a major cosmetics player in India, offers a wide array of products such as health and nutrition products. Avon also produces apparel, Hindustani Lever, a subsidiary of Unilever, is more of a producer of household commodities than a cosmetic producer. Sephora’s focus on the cosmetics market is one of their strengths in India market. Their specialization on cosmetics makes them